Our Story

Built by service business owners, for service businesses

SandBar Desk started in a garage in 2018. Our founder Anthony Rodriguez ran a carpet cleaning business and was tired of duct-taping together spreadsheets, paper work orders, and outdated software. So he built something better.

25,000+

Service Businesses

5M+

Appointments Booked

USA & Canada

Where We Operate

35%

Avg Revenue Growth

Our Mission

Give every service business the tools to thrive

Service businesses are the backbone of every community — the plumber who fixes your leak at midnight, the trainer who helps you hit your goals, the groomer who keeps your dog looking sharp. They deserve software that works as hard as they do.

USA & Canada

Proudly serving service businesses across the United States and Canada, from solo operators to multi-location enterprises.

Built for people

Designed for business owners, not IT departments. No training required, no consultants needed.

Always improving

We ship new features every two weeks, driven entirely by customer feedback and real-world needs.

What We Believe

Our values

Customer obsessed

Every feature we build starts with a real customer problem. We talk to service business owners every week to stay grounded in what actually matters.

Simple by design

Powerful software doesn't have to be complicated. We obsess over making SandBar Desk feel effortless, even for non-technical users.

Reliable above all

Service businesses depend on us to run their operations. We take that responsibility seriously — 99.9% uptime, always.

Grow with our customers

We succeed when our customers succeed. Our pricing, support, and roadmap are all built around helping businesses grow.

Leadership

Meet the team

We're a team of 200+ people across San Francisco, Austin, and London — united by a passion for helping service businesses succeed.

AR

Anthony Rodriguez

CEO & Co-Founder

Former carpet cleaning business owner. Built SandBar Desk to solve the problems he lived every day.

MR

Martha Rodriguez

CTO & Co-Founder

10+ years building SaaS platforms. Previously led engineering at two successful startups.

JZ

Jessica Zepeda

VP of Product

Spent 8 years at Salesforce before joining SandBar Desk to shape the product roadmap.

AM

Ariel Montoya

VP of Customer Success

Passionate about helping small businesses thrive. Leads a team of 40 success managers.

DR

David Rodriguez

VP of Engineering

Distributed systems expert. Keeps SandBar Desk fast, secure, and reliable at scale.

OR

Ozzy Rodriguez

VP of Marketing

Former agency founder. Joined SandBar Desk to help service businesses tell their stories.

Want to join us? We're hiring across engineering, product, and customer success.

Backed by world-class investors

Sequoia Capital
Andreessen Horowitz
Bessemer Venture Partners
Y Combinator
"SandBar Desk didn't just give us software — it gave us our evenings back. We went from 3 hours of admin a day to 20 minutes. That's time I spend with my family now."

Lisa M.

Owner, Bright Clean Services — Chicago, IL

Ready to join 25,000+ businesses?

Start your free 14-day trial today. No credit card required, no setup fees, no contracts.

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